Case Study
Reducing technical debt and improving sales efficiency
Streamlining operations and elevating client experience
Pure Financial, founded in 2007, is a fee-only RIA (Registered Investment Advisor) specializing in retirement planning and tax-optimized investment management. Among the fastest-growing RIAs, it manages over $4.6 billion in assets.
Overview
- Key Challenges: Resolve complex tech and data handling issues impacting Pure Financials' efficiency and accuracy.
- Key Solutions: Implemented advanced data integration and automation to revamp Pure Financials' operational systems.
- Key Impacts: Achieved enhanced sales efficiency and improved financial data management, resulting in better client services.
challenges
- Technical Architecture: Inefficiencies in tech stack, negatively impacting financial processing and investment analysis.
- Sensitive Financial Data Entry: Manual, error-prone entry of sensitive investment data, jeopardizing asset security and client trust.
- Asset Management Team Productivity: Hindered by task redundancy and navigating multiple financial planning tools.
- Quality Assurance: Lack of rigorous testing protocols led to disparities in modeling and risk assessment tools.
- Investment Solution Accuracy: Inaccurate asset allocation and advisory solutions depressed sales.
Solutions
- Streamlined Lead Conversion: Integrated Einstein Analytics and Pardot with advanced email processing for efficient transformation of inquiries into actionable investment leads.
- Financial Data Sync: Integrated Salesforce, Chili Piper and Outlook for comprehensive client appointment and portfolio management.
- Automation and QA Improvement: Transitioned to flow-based automation with rigorous GitHub testing for enhanced financial systems integrity.
- Advisor Meeting Console: Centralized tool access with an integrated meeting console for financial advisors.
Impact
- Sales Team Efficiency: Achieved an 18% rise in productivity, streamlining manual processes in financial planning and client advising.
- Lead Process Optimization: Enhanced financial lead handling for more productive client consultations.
- Financial Sales Growth: Saw a 12% increase in sales, driven by precise financial solutions.
- Data Management and UX: Improved system access and precision in financial data reporting, elevating the wealth management user experience.
